About Us
Our Services
Vella LLC offers representation & consulting services to innovative and design-oriented lifestyle brands in the premium home goods category, who want to establish or expand their business in North America.
Our main expertise, experience, and industry network lie within the decorative kitchen & bath showroom and specifier channels in the US and Canada, with a focus on residential design and commercial (multi-unit residential and hospitality) construction projects.
Our Approach
When we assume the role of main representative, we make use of our extensive existing network of potential sub-contracted regional independent representative agencies and high-end decorative kitchen & bath showrooms throughout the US and Canada, located mainly in major metropolitan areas with significant market potential for premium products.
As a consultant we help you with market research (product requirements, sales potentials, distribution channels, customer groups, product approvals & certifications, logistics, etc.) and the development of business case scenarios to evaluate the North American market for your respective brand.
Subsequently we can also assist you in developing your go-to-market strategy and support you in setting up your preferred way of operating your North American business, including the facilitation of contacts to local accounting, human resources, or legal subject matter experts.
Your Benefits
Peace of Mind - because we are easy to work with, communicate quickly and efficiently with you, and understand the cultural differences between Europe and North America
Instant Access to 200+ Showrooms - because we have built these relationships and our credibility within this network over the last 20+ years
Individual Service - because we work category exclusive and limit the number of clients we collaborate with, so we do not offer competing products in our portfolio and can provide you with the time & attention you and your brand deserve
Our Clients
